How we work

Research. Build. Test. Run.

01days 1–7, free

Research

What happens

A one-on-one diagnostic. Your numbers, market and funnel become a brief, hypotheses and a costed plan. No charge.

What you get

the written brief (your funnel as it is, the five leaks ranked, three hypotheses)
the costed plan (what we would test, budget, timeline)
a fit decision either way

What we need from you

45 minutes
your numbers
read-only access to your ad accounts and CRM

02days 8–21

Build

What happens

Lead capture, follow-up, CRM and content supply built and live.

What you get

the systems in the plan, live
your CRM cleaned and migrated
scripts and templates
a 90-minute team handover

What we need from you

sign-off on the plan
access
one approver

03days 22–60

Test

What happens

Two or three approaches run side by side against one measure: cost per booked, qualified conversation. The loser is cut; the winner gets the budget.

What you get

two or three approaches live
a 20-minute weekly call
the dashboard
the day-60 readout (what won, by how much, at what cost per booked conversation)

What we need from you

the agreed budget running without pauses

04day 61 onward

Run

What happens

The winner is operated and tuned weekly, with a one-page report every Monday.

What you get

the winner operated and tuned weekly
the Monday report
Phase 2 options priced on your numbers

What we need from you

the weekly call

THE PHASE 1 GUARANTEE

We carry the risk.

01
- The plan is free. You pay only if you want it executed.
02
- Live in 14 days of sign-off, or the setup fee is refunded in full.
03
- 30 qualified booked conversations by day 90, or we keep working at no retainer until delivered.
04
- No long contract. Month to month after day 90; the system and the data stay with you.

Two conditions: the agreed ad and test budget keeps running, and you attend a 20-minute weekly call. We commit to booked, qualified conversations and a closer who is ready for them. Signing the contract is yours.

A 45-minute diagnostic. The plan is free.

We take notes on your numbers, market and funnel, write the brief within 48 hours, and present the execution plan and budget on a second call. No charge, no obligation. You pay only if you want it executed. If the fit is wrong, we say so.

Book the free diagnostic

Four new Phase 1 programs a month. Founding-client pricing closes at 10 clients or on 31 December 2026, whichever comes first.